[NEWS] Hashtag activism has made #GivingTuesday into influential holiday movement

From: The Philadelphia Tribune

Nov. 28 marks the sixth annual #GivingTuesday, a global day dedicated to giving back at the beginning of the Christmas and holiday season.

The awareness initiative was started in 2012 by the 92nd Street Y and the United Nations Foundation as a response to Black Friday and Cyber Monday commercialization and consumerism in the post-Thanksgiving season.

Often stylized as #GivingTuesday for purposes of hashtag (#) activism, Techopedia explains that this brand of social activism “is the act of fighting for or supporting a cause that people are advocating through social media like Facebook, Twitter, Google+ and other networking websites.”